ElectroCraft, Inc. Privacy Policy

What Personal Information (PI) We Collect, How We Collect It, and Why
How You can Access, Update or Otherwise Take Control of Your PI
General Provisions of Our Privacy Policy
Contact Us with Questions

What PI We Collect, How We Collect It, and Why

Types of Pl We Collect

Your personal information that we may collect includes information such as:

  • Contact information such as Name, Address, Telephone number and Email address;
  • Internet Protocol (IP) address; and
  • Other data that could directly or indirectly identify you.

Where We Obtain PI

Information We Collect Automatically

When you visit this website, we collect website usage information and information about your computer and internet connection, including your computer's IP address, the type and version of browser (such as Internet Explorer 7 or Firefox 3.6) and operating system you use, your internet domain and, if you arrived at electrocraft.com via a link from another website, the URL of the linking page.

We may directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service.

The results of all such research and analysis will be presented as anonymous or aggregated information and will not reveal any personal facts about individual users, and all data is managed securely.

Information We Collect Directly from You

Much of what you likely consider personal information is collected directly from you when you:

  1. complete an online contact and inquiry form (ex: name, address, telephone number, email);
  2. request assistance from our award-winning customer support team (ex: phone number);
  3. request copies of CAD drawings of ElectroCraft products (ex: name, address, telephone number, email); or
  4. participate in surveys, apply for a job, subscribe to news updates, or otherwise participate in activities we promote that might require information about you.

Supplemental Information from Third-Party Sources

We may collect information about you from our Service Providers. As used in this Privacy Policy, Service Providers means entities that we have contracted with to provide us with services to help fulfill our business needs. Service Providers may also assist us in collecting information both directly and indirectly from you.

Similarly, we may collect information about you from our business partners and affiliates. An example of the type of information that we may receive from business partners and affiliates is information about the product you purchased from them after you indicated an interest in an offer that we presented to you.

Through the use of cookie technology or otherwise, we may track and collect information from your computer, tablet, mobile phone or other device you may use to access the Website and/or certain services. The next section describes how and why we collect your personal information. For more information about cookies and other similar technologies that we use, please see the section below that discusses how and why we use cookies.

Supplemented Data may be received about you from other sources, including publicly available databases or third parties from whom we have purchased data. We may combine this data with information we already have about you so that we can update, expand and analyze the accuracy of our records. We also use supplemented data for other purposes, such as, to assess the qualifications of a candidate for employment, to identify new customers, and to provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

As with many business groups, ElectroCraft engages in social posts with groups such as LinkedIn, Facebook and Twitter. ElectroCraft sells no information to these groups, but makes no claim to your relationship as a consumer or business representative to these social media companies/groups. However, in the interest of providing options for your privacy control, the following are the links to the privacy policies of these social networks:

LinkedIn: https://www.linkedin.com/legal/privacy-policy
Twitter: https://twitter.com/en/privacy

ElectroCraft uses Google Analytics to offer insight to user sessions. Analytics may also include a tag from an online Google advertisement. We use this data to collect information about how you interact with our website, including what pages you visit, what site you visited prior to visiting our website, how much time you spend on each page, what operating system and web browser you use and network and IP information. We use the information provided by these tools to improve our Services and to help with our website user experience and to offer you the best information about our Services possible. This information comes to us via Google analytics, which uses cookies. Each cookie cannot be used by anyone other than the service provider (ex: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal data such as name, address, billing information, etc., the information collected is used and shared by these service providers in accordance with their individual privacy policies.

How We Use This PI

PI is only collected by us when voluntarily given by you for a pre-determined purpose e.g., when you fill in a Contact Form, download a White Paper, complete a survey or in performance of a contract. We use this data so that we can contact you, to send you information about new products or alert you if there are product recalls, if products are becoming obsolescent etc.

We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services you purchase or interact with, or (3) as we might be required or permitted for legal compliance or other lawful purposes.

Delivering, improving, updating and enhancing our Services. We collect information for the purpose of providing products and services. We may also use information to respond to inquiries from potential customers who are interested in learning more about our products and services.

PI is also used to ensure, as far as is practical, that the website is compatible with the browsers and operating systems used by most of our visitors. It is also used for research to improve our understanding of customer needs in developing the website. Electrocraft processes this information in order to provide you with access to the electrocraft.com website.

We collect various information relating to your purchase, use and/or interactions with our Services. We utilize this information to:

  • Improve and optimize the operation and performance of our Services (again, including our websites and mobile applications)
  • Diagnose problems with and identify any security and compliance risks, errors, or needed enhancements to the Services
  • Detect and prevent fraud and abuse of our Services and systems
  • Collecting aggregate statistics about use of the Services
  • Understand and analyze how you use our Services and what products and services are most relevant to you.

Much of the data collected is aggregated or statistical data about how individuals use our Services, and is not linked to any personal information.

Purchase and Delivery of Products and Services. We may use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

Sharing with trusted third parties. We may share your personal information with affiliated companies within our corporate family, with third parties with which we have partnered to allow you to integrate their services into our own Services, and with trusted third-party service providers as necessary for them to perform services on our behalf, such as:

  • Processing credit card payments
  • Serving advertisements
  • Conducting contests or surveys
  • Performing analysis of our Services and customers demographics
  • Communicating with you, such as by way email or survey delivery
  • Customer relationship management
  • Security, risk management and compliance
  • Recruiting support and related services.

These third parties (and any subcontractors they may be permitted to use) have agreed not to share, use or retain your personal information for any purpose other than as necessary for the provision of Services.

We will also disclose your information to third parties:

  • in the event that we sell or buy any business or assets (whether a result of liquidation, bankruptcy or otherwise), in which case we will disclose your data to the prospective seller or buyer of such business or assets; or
  • if we sell, buy, merge, are acquired by, or partner with other companies or businesses, or sell some or all of our assets. In such transactions, your information may be among the transferred assets.

Communicating with you. We may contact you directly or through a third-party service provider regarding products or services you have signed up for or have purchased from us. For instance, we may contact you because it is necessary to deliver transactional or service-related communications. We may also contact you with offers for additional services we think you'll find valuable if you give us consent, or where allowed based upon legitimate interests. You don't need to provide consent as a condition to purchase our goods or services. We may contact you using such vehicles as:

  • Email
  • Text (SMS) messages
  • Telephone calls
  • Messenger applications (e.g., WhatsApp, etc.)
  • Automated phone calls or text messages.

You may update your subscription preferences with respect to receiving communications from us and/or our partners by contacting us at privacy@electrocraft.com.

How You can Access, Update or Otherwise Take Control of Your PI

How to Review, Edit and Control Your PI

Should you wish to make a request in respect of your personal information please contact us at privacy@electrocraft.com. By contacting us, you can accomplish the following:

  • Request a copy of your PI collected by us;
  • Request that we correct inaccuracies relating to your PI;
  • Request that your PI be deleted or that we restrict access to it;
  • Request a list of those with whom your PI has been shared, if it has been shared;
  • Request a structured electronic version of your PI; and
  • Object to our use of your PI.

If you wish to access, view, change or delete information that you previously provided to us, you may do so by sending us an e-mail at privacy@electrocraft.com. Alternatively, please post your request to ElectroCraft, Inc., Office of the Data Protection Officer, 2 Marin Way, Stratham, NH 03885 USA. We will use reasonable efforts to ensure that your information is corrected or updated in our records.

Should we receive a verifiable request from you, we will provide you with categories of PI that we have collected about you, have sold to third parties (and the categories of third parties to whom your PI was sold), and have disclosed about you for business purposes. You have the right to request from us: 1) the categories of PI that we have collected about you; and 2) the categories of PI that we have disclosed about you for business purposes. Please note, we have no intention of selling your PI, and we will confirm this fact upon receiving your request. Upon submission of a verifiable request from you, please allow us up to 45 days to respond to your request.

If you make a request to delete your personal information and that data is necessary for the products or services you have purchased, the request will be honored only to the extent it is no longer necessary for any Services purchased or required for our legitimate business purposes or legal or contractual record keeping requirements.

How to Opt-Out

If you have consented to our use of your information you may withdraw that consent at any time. Depending on the situation you can either withdraw your consent by emailing privacy@electrocraft.com, or through your account settings page. Where we are using your information because of a legitimate interest to do so, you have the right to object to that use. However, if you do so it may mean that it is not possible for you to continue using the Services

If you want to be forgotten, let us know by sending us an email to privacy@electrocraft.com. Alternatively, please post your request to Electrocraft Inc., Office of the Data Protection Officer, 2 Marin Way, Stratham, NH 03885 USA. We will erase your information from our system and not contact you again. But we have to be able to fulfil our legal obligations and sometimes that means that we can't delete all your data, particularly if you are our contact within another customer company. If that's the case, make sure to supply us with new contact details and then we can delete yours.

I don't want to be contacted at all any more. How can I do that?

There are two ways you can do that.

  • If you want to be forgotten, let us know by sending us an email to privacy@electrocraft.com. Alternatively, please post your request to ElectroCraft, Inc., Office of the Data Protection Officer, 2 Marin Way, Stratham, NH 03885 USA. We will erase your information from our system and not contact you again. But we have to be able to fulfil our legal obligations and sometimes that means that we can't delete all your data, particularly if you are our contact within another customer company. If that's the case, make sure to supply us with new contact details and then we can delete yours.
  • Alternately, you can opt-out or unsubscribe. We keep your details but you can opt-out of emails, phone calls or ordinary mail. The advantage of an opt-out is that we would still let you know about vital issues like product recalls.
  • Occasionally, ElectroCraft offers newsletter updates. If you don't want to receive them anymore, or change any of your opt-out settings, just click here.

Quick links -

"Do Not Sell My Personal Information"

If you don't want us to sell your personal information, let us know by sending us an email to privacy@electrocraft.com. Alternatively, please post your request to Electrocraft Inc., Office of the Data Protection Officer, 2 Marin Way, Stratham, NH 03885 USA.

General Provisions of Our Privacy Policy

Legal Bases for Processing PI

ElectroCraftt processes your PI in accordance with a variety of international laws and regulations, such as the European General Data Protection Regulation (GDPR). This means that ElectroCraft will collect and use your PI only where:

  • we need it to provide you the Service and fulfil our obligations to you under our Terms of Service (this includes providing you with access to your PI);
  • it is justified because of a legitimate interest such as for research and development or marketing the Service (but only where our legitimate interest isn't overridden by your interest in protecting your data);
  • you consent to us using your information in a certain way; or
  • it is necessary for compliance with our legal obligations.

How we secure, store and retain your data
We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate. We take reasonable, administrative, technical, and physical measures to safeguard against unauthorized access to, use, alteration, disclosure and transfer of, and accidental loss or alteration of, the personal information we collect. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our Site and services, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems.

We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:

  • mandated by law, contract or similar obligations applicable to our business operations;
  • for preserving, resolving, defending or enforcing our legal/contractual rights; or
  • needed to maintain adequate and accurate business and financial records.

We have the right to disclose your personal data as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on ElectroCraft.

If you have any questions about the security or retention of your personal data, you can contact us at privacy@electrocraft.com.

Cookies and Similar Technology Practices
Cookies are small text files stored on your computer when you visit our website. They do a variety of different jobs; some record how you use the website so we can see if it's working well; some let you navigate between pages easily; some store your preferences and they generally improve your experience of the website. We cannot identify you by using these cookies.

Cookies may be distinguished by who is setting the cookie on your device when you visit our website. A "first party cookie" refers to cookies set by us as the controller or operator of the Site or a processor acting on our behalf. On the other hand, a "third party cookie" refers to cookies that are set by other controllers that do not operate our Site.

Also, cookies are sometimes characterized by their duration. A "session cookie" is a cookie that is automatically deleted from your computer or device when you close your browser, whereas a "persistent cookie" is a cookie that remains stored in your computer or device until a defined expiration date (and sometimes up to one year).

We use Google Analytics to analyze and optimize the performance of our website. When you visit electrocraft.com, Google Analytics uses cookies to note if your visit was made as a result of clicking on online advertising such as banners, video ads, search engine advertising, etc., and will also record which adverts, AdWords, etc. guided you to our website. We use this data to improve our advertising campaigns and to judge the effectiveness of articles in periodicals and on the Web. All this data is anonymized.

Google Analytics and our other third-party service providers may collect personal information about you for their own purposes and you should review their privacy policies to understand how they collect and use your personal information. Information that we may obtain from Google Analytics from your use of our Site may also include various aggregated and non-personally identifiable information including any of the following: (i) the number of unique and/or active users on our Site, (ii) the country where our Site visitors browse our website from, (iii) access times, times spent, and Site pages visited, (iv) operating systems and/or device type (e.g., desktop or mobile) of visitors to our Site (v) browser types, (vi) how Site visitors are acquired in terms of organic web searches, directly using our website URL, or third party referrals or hyperlinks; (vii) certain demographic information such as age range and gender. The information listed in the foregoing sub-items (i) thru (vii) are collectively referred to in this Privacy Policy as "Traffic Data". Please refer to the discussion elsewhere in this Privacy Policy for further information on the use of cookies in terms of how Traffic Data is collected and obtained. This information may be aggregated to measure the number of visits, average time spent, page views, and other statistics about users. We also may use this data to monitor the Site's performance and to make the Site easier and more convenient to use. While Google Analytics might collect online identifiers such as IP addresses, we do not receive such identifiers from Google Analytics.

We may also employ a software technology called clear gifs (a.k.a. web beacons), that help us track referrals from our partners and affiliates and better manage content on our website. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are extremely small and embedded invisibly on web pages.

Additional Data Information and Transfer of Personal Data Abroad.
If you utilize our Services from a country other than the country where our servers are located, your communications with us may result in transferring your personal data across international borders. Also, when you call us or initiate a chat, we may provide you with support from one of our global locations outside your country of origin. In these cases, your personal data is handled according to this Privacy Policy.

Compliance with legal, regulatory and law enforcement requests.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (such as subpoena requests), to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we consider to be illegal or unethical. To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.

Links to Other websites.
Our website and our mobile applications contain links to third-party websites. If you access any service provider or third-party web site links, you will leave the Site and services. We are not responsible for the privacy practices or the content of third-party sites. We do not make any warranty or representation regarding, nor do we endorse, any such web sites or the information or content appearing thereon or any of the products or services described therein, or the accuracy of the same. The personal information you choose to provide to or that is collected by these other parties is not covered by our Privacy Policy. We encourage you to review the privacy policy of any service provider or third party before submitting your personal information.

'Do Not Track' notifications.
Some browsers allow you to automatically notify websites you visit not to track you using a "Do Not Track" signal. There is no consensus among industry participants as to what "Do Not Track" means in this context. Like many websites and online services, we currently do not alter our practices when we receive a "Do Not Track" signal from a visitor's browser. To find out more about "Do Not Track," you may wish to visit www.allaboutdnt.com.

Age restrictions.
Our Services are not targeted to, intended to be consumed by or designed to entice individuals under the age of 18. If you know of or have reason to believe anyone under the age of 18 has provided us with any personal data, please contact us.

We will not discriminate against you for exercising any of your privacy rights. Unless permitted under applicable laws, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Notice of Changes in This Privacy Policy.
We reserve the right to modify this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post the changes on the Website and any other places we deem appropriate. We will continue to publish our Privacy Policy so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page, at least thirty (30) days prior to the implementation of the changes.

Effective Date of Privacy Policy
This Privacy Policy is effective as of February 1, 2021, and supersedes and replaces any prior Privacy Policy.

Contact Us with Questions

If you have any privacy-related questions, concerns or complaints, please contact our Office of the Data Protection Officer. We are happy to discuss any problems and we will help to resolve them if we can.

Contact our Data Protection Officer:

  • By post: ElectroCraft, Inc., Office of the Data Protection Officer, 2 Marin Way, Stratham, NH 03885 USA
  • By email: You can also contact our Data Protection Officer at privacy@electrocraft.com.

If you have a complaint and are not happy about the way we have handled it, you also have the right to lodge a complaint with a supervisory authority. In the EU, this is the Information Commissioner's Office (ICO). Contact details for the UK ICO are noted below:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Phone: +44 0303 123 1113

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